Read One-Off: Before and After Vol. 2 : How to Design Cool Stuff EPUB, FB2, PDF
9780321580122 0321580125 A page-design primer from John McWade, publisher of the design profession's premier magazine, Before and After.- �Author John McWade is an icon of the design community, a revered pioneer in the fields of desktop design and graphics.- �Many of today's top graphic designers cut their teeth on Before and After magazine.- �Book's simple, elegant design reflects the magazine's credo--how to arrange and present information using the best of today's graphic tools. Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page., Before and Aftermagazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Designby John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page., Being a good designer means more than just knowing how to use the right software. You have to see like a designer, think like a designer. For more than 20 years, legions of fans have been reading Before After magazine to learn how to do just that-communicate effectively through design. In this collection of real-world design projects and best practices, best-selling author John McWade gives you a thorough understanding of design basics before moving on to share practical design methods and techniques. He also walks you through complete projects-brochures, newsletters, Web sites, slide presentations, and more-that you can use as blueprints for your own projects., Readers of this book from "Before and After" magazine learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by.
9780321580122 0321580125 A page-design primer from John McWade, publisher of the design profession's premier magazine, Before and After.- �Author John McWade is an icon of the design community, a revered pioneer in the fields of desktop design and graphics.- �Many of today's top graphic designers cut their teeth on Before and After magazine.- �Book's simple, elegant design reflects the magazine's credo--how to arrange and present information using the best of today's graphic tools. Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page., Before and Aftermagazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Designby John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page., Being a good designer means more than just knowing how to use the right software. You have to see like a designer, think like a designer. For more than 20 years, legions of fans have been reading Before After magazine to learn how to do just that-communicate effectively through design. In this collection of real-world design projects and best practices, best-selling author John McWade gives you a thorough understanding of design basics before moving on to share practical design methods and techniques. He also walks you through complete projects-brochures, newsletters, Web sites, slide presentations, and more-that you can use as blueprints for your own projects., Readers of this book from "Before and After" magazine learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by.